ABOUT THE BRAND

From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. 

After retiring from professional competition, three-time world duathlon champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. 

Dozens of prototypes were developed, but the basic concept — cushioned landing, firm take-off — remained paramount throughout. The prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sport. On products continue to win international design and technology awards. And there's no finish line in sight.